Herbert Jones began his football career, whilst still a part-time plumber, with his hometown club, Blackpool, making his debut on 16 December 1922, in a goalless draw against Hull City at Bloomfield Road. He went on to make a further fifteen league appearances during the 1922-23 campaign, in what was Bill Norman’s final season in charge of the Seasiders. Under new manager Major Frank Buckley in 1923-24, Herbert made 28 league appearances. He also featured in Blackpool’s two FA Cup ties that season.
The following season, 1924-25 Herbert appeared in 34 of the club’s 42 league dates. He again appeared during the club’s FA Cup run, this time helping them to the fourth round. They were knocked out by Blackburn Rovers by at Ewood Park by a single goal in front of a crowd of 60,000.
Blackburn approached Blackpool the following season, 1925-26 with a view to signing the defender. Blackpool accepted the £6,000 offer, and in mid-January he moved east across Lancashire. Herbert went on to play 247 league games for Rovers spanning from 1925 to 1934. He won the FA Cup with the club in 1928.
He then joined Brighton & Hove Albion in 1934 for a season, making 43 appearances.
He finished his career back on the Fylde with Fleetwood Town.